Decompression Marketing Answers Plant the Seeds That Generate New Patients and Practices Flourish

Chiropractors ask the same questions no matter where they set up their practice, United States, Canada, Australia, United Kingdom and beyond, they all want to know; "How can I bring in a steady flow of new patients?" "How can I reach more people, telling them about the services offered in my office?" "How can I do both and stay in my budget and receive the best return on my investment?" And if the doctor adds a special service, like spinal decompression, the questions get a bit more specific; "How can I bring in new decompression patients?" "How to collect the case fees for decompression?" Or here's my favorite, "Why is my decompression table empty?"

It doesn't matter if the practice is strictly manual spinal adjustments only, light physical therapy along with adjustments, a decompression practice or how successful your practice is. A chiropractor might see 600 to 700 patients a week; another might see 60 to 70 patients a week. The questions are the same and the fact of the matter is they all want to see an increase of new patients because even if a chiropractor sees 10 times more than another, he or she knows that a continuous flow of new patients is the nourishment that promotes the growth of the practice. Therefore, how to generate more quality new patients seems to be the most asked question of most chiropractic marketing experts.

In a perfect world a chiropractor who opens a practice would have a marketing expert hidden under the desk so that whenever the doctor had a question, the "all knowing" guru could be consulted. Although that might sound really funny, the truth is we all wish we had someone to turn to at anytime and ask marketing questions. Adding more services and specialized equipment into an existing practice with the intention of generating more income has created a more defined niche in the marketing world but created some stumbling blocks for chiropractors trying to tap into a new type of patient, the decompression patient.

Spinal decompression is not new to the chiropractic world in fact we first began to hear about decompression in the late 90's. Thankfully many chiropractors, who heard about this technology, embraced it in its infancy and brought decompression therapy into their practices. These were not minor investments as the cost range of a decompression table is wide, but still run in the thousands of dollars. Risky yes but I applaud those that took that risk. Along with the new equipment comes a mirage of questions. Training the staff is necessary and then there were the coding and billing aspects. Where does a chiropractor go to find answers to all of the questions that will come with the new acquisition? How does the doctor get this new information out into the community so the table can begin to make money for the practice?

Now more than ever chiropractors need a decompression marketing coach who can answer questions about decompression and supply decompression marketing materials. Recently the shift towards niche marketing has helped many chiropractors with advertising and marketing, creating fertile soil for a growing practice. With the addition of decompression marketing to the mix, a new crop of patients will begin to sprout, your practice will grow and you will begin to reap the rewards of a consistent and reliable marketing system.